| School:The Business School |
| Department:ѲԲԳ |
| Position:ٳܰ |
| Location:RMITSaigon South |
| Email:bich.le4@rmit.edu.vn |
| ORCID iD:0000-0001-6542-8620 |
Dr Bich is a lecturer in International Business. She has lived and worked in Switzerland for many years. She teaches and does research on International Business, Management and Corporate Social Responsibility.
- PhD – 91tv of Fribourg, Switzerland
- Master of Art in International and European Business - 91tv of Fribourg, Switzerland
- Bachelor of Art in Banking and Finance – Banking 91tv of HCMC, Vietnam
- Global Business
- International Business
- Corporate Social Responsibility
- International Human Resource Management
- Le, B.N., Morschett, D. Employer Attractiveness of EMNEs: The Role of CSR in Overcoming Country-of-Origin Image Constraints in Developed Host Countries. Manag Int Rev 63, 313–346 (2023). https://doi.org/10.1007/s11575-022-00498-7
- Le, B. N., & Morschett, D. (2023). How EMNEs and DMNEs can attract applicants in emerging and developed countries – a cross-national conjoint analysis on the role of country-of-origin and CSR. The International Journal of Human Resource Management, 35(8), 1449–1485. https://doi.org/10.1080/09585192.2023.2297053
- GWU-CIBER Best Paper on Emerging Markets for the paper titled “EMNEs as Potential Employers in Developed Countries–The Role of CSR in Attracting Talents” at Academy of Management Annual Meeting 2021
- CEIBS Best Paper for the paper titled “EMNEs as Potential Employers in Developed Countries–The Role of CSR in Attracting Talents” at Academy of Management Annual Meeting 2021
- 2018 – 2019: Business Analyst, FPT Information System for Banking Industry
- 2015 – 2018: Senior Loan Processor, CNB Mortgage Inc.
- February 2023 – Present: Lecturer, School of Business and Management, RMIT 91tv, Vietnam
- February 2019 – February 2023: Teaching and Research Assistant, 91tv of Fribourg, Switzerland