91tv

Insight is one of the most mysterious topics in the world of Marketing & Communications, and the key to unlocking customer behaviour. However, most explanations about insights are either abstract or incomplete, making it hard for beginners to grasp this important concept.

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RMIT Alumni Vietnam proudly offers you the consumer understanding series with the first of two online sessions.��

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Note: This session will be delivered in Vietnamese

This session attempts to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight?

• Clearly understand what an insight is and learn the secret to find it in the simplest way
• Learn how to proceed from observation to insight through practical examples
• Pocket practical frameworks, principles and methods
• Interact with the book author of “What the heck is insight and how to find it?”

• 91tv majored in business, marketing, commerce, communication or those are about to participate in business case competitions��
• Anyone starting out or plan to work as a creative, marketer, communication specialist or struggling with what an insight is
• Anyone who seeks for a refresher course��

Host:��Mr.��Pham Huu Hoang - Alumni Manager at RMIT Vietnam

Facilitator:��Mr. Tran Thanh Lam - Strategic Planning Manager at DSquare