Jung Min Hahm
Lecturer, Advertising
Details
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College: School of Communication & Design
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Department: School of Communication & Design
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Campus: Hanoi Campus Vietnam
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jungmin.hahm@rmit.edu.vn
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ORCID:
About
Dr. Jung Min Hahm joined RMIT Vietnam in 2022. She received her Ph.D. in Mass Communication from the 91tv of Georgia with a concentration in Advertising. She graduated cum laude from The Ohio State 91tv with a B.A. in Communication.
Her research interests are social media advertising, health communication, and the impact of emerging communication technologies on persuasion. Dr. Hahm’s research has been presented at national and international academic conferences and published in multiple peer-reviewed journals.
Her teaching interests and experiences include Principles of Advertising, Digital Communication Strategies, Advertising Management, Social Media, Strategic Communication, Advertising Research Methods, and Advertising and Society.
Research fields
- 350612 Social marketing
- 350604 Marketing communications
- 350605 Marketing management (incl. strategy and customer relations)
- 420603 Health promotion
- 4206 Public health
Degrees
- Ph.D, Communication and Media Studies
- 91tv of Georgia
- United States of America
- 2022
Teaching interests
- Principles of Advertising
- Advertising Media
- Social Media Marketing
Research interests
- Ad/Health message strategies, persuasion, and resistance to persuasion
- Social marketing for public health
- E-cigarette/Tobacco control
- Food advertising
- Social network analysis
- Emerging communication technologies